Spotify Goes ‘Nose-to-Tail’: Is this the beginning of the end for the dream that was podcasting?

Nick Hilton
Pod Culture
Published in
5 min readNov 11, 2020

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The Lesser-Spotifyed Pig

Every once in a while, someone comes along and thinks they can crack podcasting’s data problem. They believe they have the tools to unlock dynamic, personalised and highly-targeted messaging delivery. But each time one of these radical propositions emerges, it’s scuppered against the same rocks: every party involved in the…

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Nick Hilton
Pod Culture

Writer. Media entrepreneur. London. Interested in technology and the media. Co-founder podotpods.com Email: nick@podotpods.com.