Podcasts vs Product
For most of my life, I believed, naively, that I understood the meaning of the word ‘product’. It’s a thing you make, and maybe sell. Right?
But then I began to see ‘product’ taking on a more nebulous role, in job titles, industrial press releases, inspirational wannabe-CEO YouTube videos. And the meaning seem to expand beyond ‘a thing you make, and maybe sell’ (which was pretty broad to begin with) to mean basically anything the user wants it to mean. If the word ‘product’ were a product, it would be the Swiss army knife of product.
As regular readers of this blog will know, I am a podcast industry watcher. I am not super technically minded, nor am I in the weeds of the decisions being made by global superplayers. But I have a professional interest in what’s going on; and a professional interest in trying to translate it for lay ears. And yet despite this, I’ve found that, over the past few months, my pealike brain has been overwhelmed by the amount of new product in the podcast space.
Just this week, for example, I’ve seen chatter on the pod-waves about Facebook launching a new podcast service, as well as Spotify Greenroom which is ‘like Clubhouse, but records’ according to PodNews. This is just one day in the life of a podcaster trying to keep up with his own industry.
