2021: The Podcasting Audit
Ok, can we start this by having a group scream? Just shut your eyes (not yet, idiot), take a couple of deep breaths, count to seventeen in Mandarin or Swahili (depending on whether it’s before or after noon in your timezone) and just let rip with a scream that shakes the core of your body. AAAAAAAGGGGGGGHHHHHH!
You may now open your eyes and proceed to read the rest of this blog looking back on the year in podcasting, and ahead to the next year which just can’t — please God — be as challenging.
So here’s my audit of podcasting in 2021. I’m sure some of this will resonate and other parts will leave you mystified. Feel free to respond or email in with your own experiences, if they do or don’t accord with mine. 2021, we hardly knew ya…
On a personal level:
My experiences this year will speak to some people and not to others, such is the nature of the individual passage through life. But for me this has been a tough year.
If 2020 was characterised by anything, it was uncertainty. In those early days of covid-19, things looked like they might be quite good for podcasting as an industry. A lot of the marketing budget usually spent on events was being shunted into online communications, and podcasts were easier and more flexible for teams to arrange than webinars. If I look back at my work…
